In celebration of Michael Kors’ 40th anniversary, ASHYA partnered with the legacy brand to create a capsule collection for a global launch in January 2022. Inspired by a shared love of exploration and pared-down luxury, the campaign pays homage to New York—the birthplace of both brands. As the Creative Director, I worked alongside Chief Creative Officer, Michael Kors and the brand’s Product Development and Marketing executive teams to create a 360 global campaign. I collaborated on all aspects of the project—from design ideation, product development, visual storytelling, retail, press & influencer marketing, and digital media across various online and social platforms.      

Project Components: Brand Partnership | Conceptual Sketches & Design Renderings | Product Development | Storytelling & Messaging | Campaign Creative Direction | Web & Digital Design | Retail Window & In-Store Signage | Press & Influencer Brand Strategy (North America) | Digital Marketing Strategy 

Credits: Creative Direction  Moya Annece &  Ashley Cimone | Photographer  Justin French | Director  Anthony Prince Leslie | Production Company  Equator Production | Talent  Lineisy Montero Feliz,  Greg Emmanuel, Bauby Tan

Press:  Vogue US, Vogue France, WWD, OK! China, Olivia Perez’s Podcast: Friend of a Friend