Over ten years, I built deep expertise in luxury product development — from high-level concept through full collection realization. As Co-founder, I led the end-to-end process: design, sourcing, vendor relationships, and production. 

ASHYA’s retail footprint grew from a single door to over 30 placements nationally, spanning four distinct online and brick-and-mortar channels: department stores, specialty retail, cultural institutions, and hospitality and travel retail. The Standard Hotels — our first stockist — was an early signal that the brand’s narrative and products translated in the marketplace, which opened the door to more strategic retail partnership opportunities. Each stockist required its own wholesale relationship, assortment strategy and negotiation — which now lay the foundation for scaling retail partnerships.